In the opening of the video, it starts with Tinie Tempah and Turner doing there own style to show a bit about them. IT then shows the little boy sitting outside of his flat and then he transforms into Tinie Tempah suggesting that this was him when he was younger.
The mum is then shown taking a man into her flat and throwing her son outside again as she is a prostitute. The boy sits down and puts his head-phones on like this is his normal routine. The lyrics say ‘I want my family back’ as the boy is kicked out; the lyrics correspond with the video which agrees with Vernallis’ theory.
As the man finishes with the boys mum, he taps him on the head as he feels sorry for him and the little boy throws something at him in anger at his mums job.
When the boy is in the basket ball court, sitting there writing with his head-phones on, (trying to hide from the real world.) a boy comes up to him and throws all his work on the floor; this shows that he gets bullied just as they do in Prom Queen and No Love. The lyrics say ‘Every one’s the kid that no one cares about’ just as he gets bullied (agreeing with Vernallis’ Hollywood style theory).
Towards the end of the video, the boy comes out of his shell and dances on the roof to show his passion for music and this is his way to express himself.
It finishes with the boy standing there with his arms in the air to show that he will make a name for himself just as Tinie Tempah has.
About Me
- Aaron Liffen
- My name is Aaron liffen and this is my blog in order to show the development, progression and creation of a music video i will be hoping to complete throughout the weeks. I will be regualry updating my blog with the latest news on my prgression invisiualy and as a group member. I will be showing my research and will be explaining the ways in which it has benefited me, as well as showing te gain of knoweledge of not only the processes of creating a successful musc video, but als knowledge gained about he music industry as a whole.
Lil Wayne - Prom Queen (Analysis)
The opening lyrics correspond to the video as he mentions the girl he fancies and shows him looking at her across the classroom. This agrees with Goodwin’s theory.
Lil Wayne is seen looking all scruffy and on his own at the prom as he is bullied just as the boy in the No Love video is.
He talks about how she ‘laughed and walked away’ and now she should regret her decision to bully Lil Wayne as he turns into a superstar.
The video agrees with Vernallis’ theory as it is a typical Hollywood style continuity.The video is correspondent to the lyrics as well as following Vernallis’ style.
Lil Wayne is seen looking all scruffy and on his own at the prom as he is bullied just as the boy in the No Love video is.
He talks about how she ‘laughed and walked away’ and now she should regret her decision to bully Lil Wayne as he turns into a superstar.
The video agrees with Vernallis’ theory as it is a typical Hollywood style continuity.The video is correspondent to the lyrics as well as following Vernallis’ style.
Eminem - No Love ft. Lil Wayne (Analysis)
Opening powerful image of a child with a black eye, this is a close up shot to emphasise the pain; this instantly suggests that he is being bullied in some way, whether it be his family or bullying at school.
Flashbacks are shown to give the audience an insight into how the black eye came across. The pungent image of the three boys within the opening sequence show the extent of the bullying.
The bullying continues as the lyrics read ‘No more’ showing the boys pain and how he is feeling at this current time.
1:24 in to the video, the boy stands up to his bully’s and doesn’t back down, he gets barged but deals with it and doesn’t run, showing he is growing as a person and it doesn’t affect him any more.
The lyrics are corresponding to the video as the lyrics say ‘Do not knock me down’, which is a contrast as he gets knocked down (1:55). The camera shot at this point is aimed directly to the boy with his bully’s higher than him to show status and power.
The boy walks around with his hood up to emphasise that he fears the bully’s and doesn’t want to be seen.
The boy has earphones in whilst Eminem is rapping, this may show that he is listening to the long that we are listening along to.
In the background to where Eminem is rapping, there is an image of chains to show that the boy is chained up and cannot escape from his current situation.
Once the boy stands up for himself and punches one of the bully’s, we see a sequence of flash backs to portray the effect of how he is trying to forget the old and continue with his life.
The last shot is a medium shot of the boy walking away with his head held high showing he has put the bullying behind him and stood up for himself.
Flashbacks are shown to give the audience an insight into how the black eye came across. The pungent image of the three boys within the opening sequence show the extent of the bullying.
The bullying continues as the lyrics read ‘No more’ showing the boys pain and how he is feeling at this current time.
1:24 in to the video, the boy stands up to his bully’s and doesn’t back down, he gets barged but deals with it and doesn’t run, showing he is growing as a person and it doesn’t affect him any more.
The lyrics are corresponding to the video as the lyrics say ‘Do not knock me down’, which is a contrast as he gets knocked down (1:55). The camera shot at this point is aimed directly to the boy with his bully’s higher than him to show status and power.
The boy walks around with his hood up to emphasise that he fears the bully’s and doesn’t want to be seen.
The boy has earphones in whilst Eminem is rapping, this may show that he is listening to the long that we are listening along to.
In the background to where Eminem is rapping, there is an image of chains to show that the boy is chained up and cannot escape from his current situation.
Once the boy stands up for himself and punches one of the bully’s, we see a sequence of flash backs to portray the effect of how he is trying to forget the old and continue with his life.
The last shot is a medium shot of the boy walking away with his head held high showing he has put the bullying behind him and stood up for himself.
Marketing a music video
In the modern day music industry, artists can use a variety of ways to promote/market their music video. A common method of marketing is called Viral marketing; this form of marketing is used worldwide not only used in the music industry but also many other companies. Viral Marketing is where the video is uploaded to a site, such as YouTube. Sites such as these, are a great source of marketing for artists and help them promote their music for free. A lot of unknown artists us YouTube to create a fan base for themselves. The artist that we create as a group will very much want to use Viral Marketing as one of the main sources of promotion as it is easy, free and very effective. It is also something that is open to everyone to watch, so focusing of targeting audiences would not be an issue.
In addition to Viral Marketing, using websites such as MySpace and Twitter; social networking sites assist artists as they can upload their music on to these sites and start creating a fan base, As well as working on there personal interaction with there fans.. Many artists use social networking sites to promote new music, Kid Cudi, Jay-z and Katy Perry all use MySpace to let fans see exclusive music. Once tracks are known by fans and recognised, companies such as Apple and HMV will pick up on this and begin to sell their track; Apple use software called iTunes to sell music on whereas HMV sell hard copies in store, which does in turn create a better income for the artist. Album covers are very important when selling as even on iTunes you purchase the album cover as well as the track; iTunes also allow you to purchase the video for many songs. Once the track is known and the artist has picked up fans, the artist will do gigs to further the artists reputation and pick up more sales and hopefully one day become a global success.
In addition to Viral Marketing, using websites such as MySpace and Twitter; social networking sites assist artists as they can upload their music on to these sites and start creating a fan base, As well as working on there personal interaction with there fans.. Many artists use social networking sites to promote new music, Kid Cudi, Jay-z and Katy Perry all use MySpace to let fans see exclusive music. Once tracks are known by fans and recognised, companies such as Apple and HMV will pick up on this and begin to sell their track; Apple use software called iTunes to sell music on whereas HMV sell hard copies in store, which does in turn create a better income for the artist. Album covers are very important when selling as even on iTunes you purchase the album cover as well as the track; iTunes also allow you to purchase the video for many songs. Once the track is known and the artist has picked up fans, the artist will do gigs to further the artists reputation and pick up more sales and hopefully one day become a global success.
The music industry, and its change
The music industry sells compositions, recordings and performances of music to the public. Music is produced and sold by two groups; the act and the organizations that operate within the industry.
In the late 19th century, the industry was mainly controlled by publishers of sheet music; (sheet music is a hand-written piece of music on a hard copy of paper that uses music notes to display the music). Technology gradually improved and music was moved to audio in the 20th/21st century; this was due to Thomas Edison, who invented the phonograph which assisted the industry in recording music and allowing them to play music via radio (the only real way the public you could listen to new music).
The record industry then replaced sheet music publishers as the major music distributors/owners. Record labels were then introduced such a giants Columbia Records. More and more labels were created (as well as some not doing to well and folding), but in the 1980s the "big 6" as they were called were formed; EMI, Song, BMG, PolyGram, WEA and Universal.
As we entered the 21st century technology was improving continously. Consumers were spending less and less money on CDs, Vinyls, cassettes and digital downloads, they eventually dropped 25% world wide; this was due to the large number of illegal downloads. Illegal downloading became a 21st century epidemic, everybody seemed to be getting involved. Websites were being created with a 'front' which involved selling a product in order to make the website legal, but allowing music sharing for free. Napster was the leading site for illegal downloads, in 2001 Napster was shut down, but this was clear to not be the end of illegal downloading as the music industry soon found out as one website closes down, 2 websites open. This was a great issue for the music industry as a whole, and in some cases caused devastating effects to income, therefore having a knock on effect to the artist/bands, causing some outrage from some artist.
iTunes store was open in 2003 and lowered the rate of illegal downloads due to easy access of music. Digital sales improved but still to this day have not recovered the loss due to illegal downloads.
In 2010, a study shows that MNCs (Multi National Companies) such as Wal-Mart and Best-Buy retail more music than stores that just sell music. Due to the massive decline in the sales of music, artists these days rely on live performances and merchandise to bring in the majority of their money; this has made artists more dependent on labels and has created a market for record labels. It has also led to the mass commercialization of the music industry nowadays and the ‘Americanization’ or many artists ideology.
This change in the industry has given consumers a wider variety of choice and at an extremely low price.
Universal account for 25% of the industry, closely followed by Sony at 21%, Warner and EMI also have large shares. The rest of the market falls down to independent record labels.
In the late 19th century, the industry was mainly controlled by publishers of sheet music; (sheet music is a hand-written piece of music on a hard copy of paper that uses music notes to display the music). Technology gradually improved and music was moved to audio in the 20th/21st century; this was due to Thomas Edison, who invented the phonograph which assisted the industry in recording music and allowing them to play music via radio (the only real way the public you could listen to new music).
The record industry then replaced sheet music publishers as the major music distributors/owners. Record labels were then introduced such a giants Columbia Records. More and more labels were created (as well as some not doing to well and folding), but in the 1980s the "big 6" as they were called were formed; EMI, Song, BMG, PolyGram, WEA and Universal.
As we entered the 21st century technology was improving continously. Consumers were spending less and less money on CDs, Vinyls, cassettes and digital downloads, they eventually dropped 25% world wide; this was due to the large number of illegal downloads. Illegal downloading became a 21st century epidemic, everybody seemed to be getting involved. Websites were being created with a 'front' which involved selling a product in order to make the website legal, but allowing music sharing for free. Napster was the leading site for illegal downloads, in 2001 Napster was shut down, but this was clear to not be the end of illegal downloading as the music industry soon found out as one website closes down, 2 websites open. This was a great issue for the music industry as a whole, and in some cases caused devastating effects to income, therefore having a knock on effect to the artist/bands, causing some outrage from some artist.
iTunes store was open in 2003 and lowered the rate of illegal downloads due to easy access of music. Digital sales improved but still to this day have not recovered the loss due to illegal downloads.
In 2010, a study shows that MNCs (Multi National Companies) such as Wal-Mart and Best-Buy retail more music than stores that just sell music. Due to the massive decline in the sales of music, artists these days rely on live performances and merchandise to bring in the majority of their money; this has made artists more dependent on labels and has created a market for record labels. It has also led to the mass commercialization of the music industry nowadays and the ‘Americanization’ or many artists ideology.
This change in the industry has given consumers a wider variety of choice and at an extremely low price.
Universal account for 25% of the industry, closely followed by Sony at 21%, Warner and EMI also have large shares. The rest of the market falls down to independent record labels.
Storyboarding
As a group got together in order to complete a detailed story board in order to have a very clear idea for when we film, so we had a thorough idea of whatwere going ti film. The song that we chose is very up-beat so we feel we need to make many cuts at a high tempo/pace and show a variety or shots in our work as well as getting a idea of the timings and how much footage we will need to film.
We looked at other music videos for inspiration but we felt that our own ideas will be more suitable for our song choice as it also allowed us freedom to experiment with our own ideas and connotations of what the song meant to us, and how we could display that through the video.
Completing a story board sheet before filming, I believe to be clearly very beneficial for the group and the video in terms of preperation. By creating the story board we will know exactly what we are doing when filming, shot by shot etc. Also having the story board in hand when filming is helpful in the way that it will give usa organized schedule/ time and on top of everything, we can mark off what shots we have done and what shots we still need to do.
We looked at other music videos for inspiration but we felt that our own ideas will be more suitable for our song choice as it also allowed us freedom to experiment with our own ideas and connotations of what the song meant to us, and how we could display that through the video.
Completing a story board sheet before filming, I believe to be clearly very beneficial for the group and the video in terms of preperation. By creating the story board we will know exactly what we are doing when filming, shot by shot etc. Also having the story board in hand when filming is helpful in the way that it will give usa organized schedule/ time and on top of everything, we can mark off what shots we have done and what shots we still need to do.
Preperation for filming
Before we start filming we wanted to sit down a discuss exactly what were doing, such as where were starting, where were filming and whos going to be our main character. we came to the agreement that with the help of altering mise en scene and a little help from our friend final cut, we could easily use a simple setting such as one of our houses and edit it to give it a far more music video, and in some cases a rags to riches feel.
Subscribe to:
Posts (Atom)