Tinie Tempah - Written In The Stars (Analysis)

In the opening of the video, it starts with Tinie Tempah and Turner doing there own style to show a bit about them. IT then shows the little boy sitting outside of his flat and then he transforms into Tinie Tempah suggesting that this was him when he was younger.

The mum is then shown taking a man into her flat and throwing her son outside again as she is a prostitute. The boy sits down and puts his head-phones on like this is his normal routine. The lyrics say ‘I want my family back’ as the boy is kicked out; the lyrics correspond with the video which agrees with Vernallis’ theory.

As the man finishes with the boys mum, he taps him on the head as he feels sorry for him and the little boy throws something at him in anger at his mums job.

When the boy is in the basket ball court, sitting there writing with his head-phones on, (trying to hide from the real world.) a boy comes up to him and throws all his work on the floor; this shows that he gets bullied just as they do in Prom Queen and No Love. The lyrics say ‘Every one’s the kid that no one cares about’ just as he gets bullied (agreeing with Vernallis’ Hollywood style theory).

Towards the end of the video, the boy comes out of his shell and dances on the roof to show his passion for music and this is his way to express himself.

It finishes with the boy standing there with his arms in the air to show that he will make a name for himself just as Tinie Tempah has.

Lil Wayne - Prom Queen (Analysis)

The opening lyrics correspond to the video as he mentions the girl he fancies and shows him looking at her across the classroom. This agrees with Goodwin’s theory.

Lil Wayne is seen looking all scruffy and on his own at the prom as he is bullied just as the boy in the No Love video is.

He talks about how she ‘laughed and walked away’ and now she should regret her decision to bully Lil Wayne as he turns into a superstar.

The video agrees with Vernallis’ theory as it is a typical Hollywood style continuity.The video is correspondent to the lyrics as well as following Vernallis’ style.

Eminem - No Love ft. Lil Wayne (Analysis)

Opening powerful image of a child with a black eye, this is a close up shot to emphasise the pain; this instantly suggests that he is being bullied in some way, whether it be his family or bullying at school.
Flashbacks are shown to give the audience an insight into how the black eye came across. The pungent image of the three boys within the opening sequence show the extent of the bullying.
The bullying continues as the lyrics read ‘No more’ showing the boys pain and how he is feeling at this current time.
1:24 in to the video, the boy stands up to his bully’s and doesn’t back down, he gets barged but deals with it and doesn’t run, showing he is growing as a person and it doesn’t affect him any more.
The lyrics are corresponding to the video as the lyrics say ‘Do not knock me down’, which is a contrast as he gets knocked down (1:55). The camera shot at this point is aimed directly to the boy with his bully’s higher than him to show status and power.
The boy walks around with his hood up to emphasise that he fears the bully’s and doesn’t want to be seen.
The boy has earphones in whilst Eminem is rapping, this may show that he is listening to the long that we are listening along to.
In the background to where Eminem is rapping, there is an image of chains to show that the boy is chained up and cannot escape from his current situation.
Once the boy stands up for himself and punches one of the bully’s, we see a sequence of flash backs to portray the effect of how he is trying to forget the old and continue with his life.
The last shot is a medium shot of the boy walking away with his head held high showing he has put the bullying behind him and stood up for himself.

Video Analysis of Stromae - Alors on danse, and the way it will influence our peice

This particular song, is in fact sung in french, which in a positive way allows me to focus more upon and the importance of understandig its narrative and the video in general.
I feel as if this video can have great influence on our ideas and themes in terms of our narrative, as it similarly focuses on telling the story of the artist contiuously showing close ups and a the artists rections to such events, very much similar to our intial ideas.

Immdeiatley the video begins, by setting the scene and giving the audience a sense of the tone of the video and what sort of pace is likely to be used throughout. This allows immediate aprehension in the audiences mind as they wish to see what is behind this lifeless character and the reasons for his clear tiredness.

As the song progresses it takes us on a journey with the character through diffrent events of his day keeping it very much naturalistic in order to create a real connection with the audience in this case the target audience are party go'ers and it displays a real sense of 'weve all had these sort of hangovers' immediatley engaging the audienc through use of anecdote.

The main character in this piece in which similarly to ours is in fact the artist, shows clear signs of depression in the video and this is emphasied through cuts to close ups focusing on facial expressions, played alongside medium shots that display his full body languae and the situations in which he is in.

However we see that although he faces many hurdles and shows clear signs of 'giving up' on life if you will, he gains enjoyment and hope in the form of 'partying' which once again links back to the relation between the artist and the target audience and the way in which the video is basically connotating that no matter how bad things get, you should just enjoy life, and through translation of the title, which translates to 'so we dance' which is clear connotatio of the way that the artist is just getting through life and the way in which if he jus dances he is getting away from it all, which again link back to the audience and they way in which they may feel a connection to this idea, and the way in which similarly to this song they feel that times of partying for example just allows them to get away from the troubles and stress of life.

These ideas of using representations that link to the lives of our target audience i feel is intrumental in promoting a connection to the audience from our video and therefore forming the basis of a successful music video.
I will look to develop on ideas of this particular music video and communicate ideas to the group in order to benefit our final outcome.

This music video features artist Kid Cudi performing MTV's popular 'On the pursuit of happiness'.
This music video is very much in contrast to a lot of the mainstream music videos today in the way that it has displays a deeper meaning and holds a lot of representation.
The video begins with Kid Cudi surrounded by a number of party guests that we can only believe to be his friends, who all look to be lively, upbeat and having a good time, however they and everythink else around Kid Cudi are shown to be moving in slow motion, keeping Kid Cudi (who is at this point singing the song) in the centre of the screen and as main focus. This portrays to the audinece a sense of lonliness and the way he is not fitting in with the scene and therefore the party, however the lyrics explain ' Im'a do just what i want,looking ahead no turning back' displaying a sense of invisulality and independence showing how it is a choice to not be blending in but a want to be unique and find what he truley wants and not what everyone wants i.e HIS pursuit for happiness, and it is only towards the end do we see Kid Cudi begin to show signs of finding this happiness. This sort of emotional representation is very rare to main stream music videos, which tend to show the high life of hollywood fame and rich lifestyles. This representation is also rare when it come to the lyrics of such main stream artists such as Kid Cudi however that is a different matter.

Throughout the video, Kid Cudi continues to sing the song at the audinece as if it is us he is talking to, he asks questions,gives answers,and shown particularly at 2:41 shows actions towards the audience, basically displaying his interaction throughout. This goes against the videos contrast to main stream videos as in todays music videos such actions and purposful interaction towards the audience is now seen a lot, purhaps to allow the audience to feel close to this artist and as if he is singing it to them and them only.



This is another verison of a music video for this particular song (once again sung by Kid Cudi) and minus the party,the 'friends' and the lively atomosphere surronding him,it focuses on the same ideas and same representation as the last music video, however in this music video shows it even clearer.

As the music video progresses we see Kid Cudi continously trying to get away from the scene (whilst all the time singing the song as before) however he seems to be stopped by a number of obstacles or being put back to where he began. This is a representation of Kid Cudi struggle on his 'pursuit for happiness' and shows his incapability to find it or get away from the struggles of his life.

In this music video, lonliness,unhappiness and discomfort is in the form of a sofa, which becomes a main focus in this video as no matter how hard he tries he seems to always end up back on the sofa, which is clearly representing how no matter how hard he tries to get through the door (a symbol of a gate to happiness) he always seem to be knocked back or put straight back to the struggles of the sofa.
This all links back to the issues raised in the previous music video analysis.

Analysis Of Three Music Videos

Miss kazam music analysis final

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Music Video Analysis of 'Love The Way You Lie' Eminem

In the extract in which we watched (music video ‘Love The Way You Lie’ by Eminem) gender is portrayed in a variety of ways. The initial view is male dominance throughout the video, and the power of Eminem’s voice throughout over shadows Rihanna’s soft tone to emphasise this view. However when we look closer towards the relation of lyrics to the video and look closer at the actual actions within the video, these views can be quickly changed.

Initially the video portrays the idea of domestic violence, implemented mainly by Eminem , represented mainly through the lines ‘I guess I don’t know my own strength’, this female vulnerability is also displayed through the way Rihanna sings in front of burning flames singing ‘stand there and watch me burn’ however further on in the video Megan Fox throws the first punch-- while Dominic is still asleep. And the second, and pretty much all of the punches. This therefore goes against this whole idea of the male dominance. However we do see the male character show violence through punching the wall, a mirror and having a fight in a bar savagely beating his male opponent however shows no physical violence towards the female, except on one occasion 3:45 where the female is hit.

We then see scenes in which the male anger is shown; he tears the house apart and hits the female which is something which can be taken very seriously which would mean the audience may well judge him for doing so, but they would also get the impression that he is not in a correct frame of mind and he is just taking his anger out. Around these scenes something important happens. We go back to the scene at the start where the female is holding the flame again. Except now we see her close her hands to put the flame out which signifies that she has had enough and isn’t going to take this anymore; she is going to fight back (the rise of feminism). To end the song we see a series of shots where lots of things are on fire. Dominic is on fire which could either be to show that he is so angry he is now alight, or that now Meghan has finally stood up for herself he is burning away. Meghan is also engulfed by flames at one stage while she is cuddled up on her bad looking sad which could show that all the burning up that was going on inside is now coming out as she releases it from herself. Just before the end we see the singers turn to face the burning house which is showing that audience the destruction that this relationship has caused. However, to finally end, we see Meghan waking up in the same bed we saw her in at the start, so maybe all of what we saw was a dream, or a hope? But we know that their relationship status was very much real.

It is around this area where the views of the video by the audience changes and the meanings become far more deep. For example after a immediate shot back to Rihanna’s face we see the female character in a dark room with a flame being held. This supposedly could be a representation of how she is feeling emotionally; due to red being a very good representation of anger. This then happens again; a glance back at Rihanna as she sings and then back to the female however slightly closer to her. Within this particular stage in the song we see the change in tempo and feels very soft and slow, therefore the rate of cuts is slow and this mirrors how the female character feels, very sad/emotional. In addition to this ,a point that should be raised is Rihanna hair colour . Red is a hot colour (relation there to the fire in the background of most of her scenes). It's a strong colour that brings up a range of conflicting emotions from passionate love to violence.

This could therefore mean that the female is in a relationship which is passionate yet with that passion, come violence. For example when Rihanna’s chorus is introduced, we see the couple passionately kissing the wall the man had just punched. This could be to show that even though they fight like, they do still feel passion for each other, which can also be displayed through Rihanna’s fierce yet sexual facial expressions.

I therefore conclude that within this music video male dominance is seemingly represented and the audience are forced to see a male dominance and violence from the male characters however when they look closer we see how it is in fact controversial music video although the women shows a lot of violence , maybe not as powerful as the man she shows importance within the video and some mental strength which is then lost through the choruses where she loses all dominance when she shows her mental state.