In the modern day music industry, artists can use a variety of ways to promote/market their music video. A common method of marketing is called Viral marketing; this form of marketing is used worldwide not only used in the music industry but also many other companies. Viral Marketing is where the video is uploaded to a site, such as YouTube. Sites such as these, are a great source of marketing for artists and help them promote their music for free. A lot of unknown artists us YouTube to create a fan base for themselves. The artist that we create as a group will very much want to use Viral Marketing as one of the main sources of promotion as it is easy, free and very effective. It is also something that is open to everyone to watch, so focusing of targeting audiences would not be an issue.
In addition to Viral Marketing, using websites such as MySpace and Twitter; social networking sites assist artists as they can upload their music on to these sites and start creating a fan base, As well as working on there personal interaction with there fans.. Many artists use social networking sites to promote new music, Kid Cudi, Jay-z and Katy Perry all use MySpace to let fans see exclusive music. Once tracks are known by fans and recognised, companies such as Apple and HMV will pick up on this and begin to sell their track; Apple use software called iTunes to sell music on whereas HMV sell hard copies in store, which does in turn create a better income for the artist. Album covers are very important when selling as even on iTunes you purchase the album cover as well as the track; iTunes also allow you to purchase the video for many songs. Once the track is known and the artist has picked up fans, the artist will do gigs to further the artists reputation and pick up more sales and hopefully one day become a global success.
About Me
- Aaron Liffen
- My name is Aaron liffen and this is my blog in order to show the development, progression and creation of a music video i will be hoping to complete throughout the weeks. I will be regualry updating my blog with the latest news on my prgression invisiualy and as a group member. I will be showing my research and will be explaining the ways in which it has benefited me, as well as showing te gain of knoweledge of not only the processes of creating a successful musc video, but als knowledge gained about he music industry as a whole.
Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts
The music industry, and its change
The music industry sells compositions, recordings and performances of music to the public. Music is produced and sold by two groups; the act and the organizations that operate within the industry.
In the late 19th century, the industry was mainly controlled by publishers of sheet music; (sheet music is a hand-written piece of music on a hard copy of paper that uses music notes to display the music). Technology gradually improved and music was moved to audio in the 20th/21st century; this was due to Thomas Edison, who invented the phonograph which assisted the industry in recording music and allowing them to play music via radio (the only real way the public you could listen to new music).
The record industry then replaced sheet music publishers as the major music distributors/owners. Record labels were then introduced such a giants Columbia Records. More and more labels were created (as well as some not doing to well and folding), but in the 1980s the "big 6" as they were called were formed; EMI, Song, BMG, PolyGram, WEA and Universal.
As we entered the 21st century technology was improving continously. Consumers were spending less and less money on CDs, Vinyls, cassettes and digital downloads, they eventually dropped 25% world wide; this was due to the large number of illegal downloads. Illegal downloading became a 21st century epidemic, everybody seemed to be getting involved. Websites were being created with a 'front' which involved selling a product in order to make the website legal, but allowing music sharing for free. Napster was the leading site for illegal downloads, in 2001 Napster was shut down, but this was clear to not be the end of illegal downloading as the music industry soon found out as one website closes down, 2 websites open. This was a great issue for the music industry as a whole, and in some cases caused devastating effects to income, therefore having a knock on effect to the artist/bands, causing some outrage from some artist.
iTunes store was open in 2003 and lowered the rate of illegal downloads due to easy access of music. Digital sales improved but still to this day have not recovered the loss due to illegal downloads.
In 2010, a study shows that MNCs (Multi National Companies) such as Wal-Mart and Best-Buy retail more music than stores that just sell music. Due to the massive decline in the sales of music, artists these days rely on live performances and merchandise to bring in the majority of their money; this has made artists more dependent on labels and has created a market for record labels. It has also led to the mass commercialization of the music industry nowadays and the ‘Americanization’ or many artists ideology.
This change in the industry has given consumers a wider variety of choice and at an extremely low price.
Universal account for 25% of the industry, closely followed by Sony at 21%, Warner and EMI also have large shares. The rest of the market falls down to independent record labels.
In the late 19th century, the industry was mainly controlled by publishers of sheet music; (sheet music is a hand-written piece of music on a hard copy of paper that uses music notes to display the music). Technology gradually improved and music was moved to audio in the 20th/21st century; this was due to Thomas Edison, who invented the phonograph which assisted the industry in recording music and allowing them to play music via radio (the only real way the public you could listen to new music).
The record industry then replaced sheet music publishers as the major music distributors/owners. Record labels were then introduced such a giants Columbia Records. More and more labels were created (as well as some not doing to well and folding), but in the 1980s the "big 6" as they were called were formed; EMI, Song, BMG, PolyGram, WEA and Universal.
As we entered the 21st century technology was improving continously. Consumers were spending less and less money on CDs, Vinyls, cassettes and digital downloads, they eventually dropped 25% world wide; this was due to the large number of illegal downloads. Illegal downloading became a 21st century epidemic, everybody seemed to be getting involved. Websites were being created with a 'front' which involved selling a product in order to make the website legal, but allowing music sharing for free. Napster was the leading site for illegal downloads, in 2001 Napster was shut down, but this was clear to not be the end of illegal downloading as the music industry soon found out as one website closes down, 2 websites open. This was a great issue for the music industry as a whole, and in some cases caused devastating effects to income, therefore having a knock on effect to the artist/bands, causing some outrage from some artist.
iTunes store was open in 2003 and lowered the rate of illegal downloads due to easy access of music. Digital sales improved but still to this day have not recovered the loss due to illegal downloads.
In 2010, a study shows that MNCs (Multi National Companies) such as Wal-Mart and Best-Buy retail more music than stores that just sell music. Due to the massive decline in the sales of music, artists these days rely on live performances and merchandise to bring in the majority of their money; this has made artists more dependent on labels and has created a market for record labels. It has also led to the mass commercialization of the music industry nowadays and the ‘Americanization’ or many artists ideology.
This change in the industry has given consumers a wider variety of choice and at an extremely low price.
Universal account for 25% of the industry, closely followed by Sony at 21%, Warner and EMI also have large shares. The rest of the market falls down to independent record labels.
Making a website for artist - research
CONVENTIONS I HAVE FOUND
-Include background that synchronizes with the album currently released and the currant 'look' and style of the artist, furthering the promotion of the new music. Links to websites to purchase music is also found to be dominant on the page as well as information on currant tour dates and venues.
-Navigation bars containing links to music, videos, photos, shows, friends and fans.
They also in many cases link to adevertisments of affilations, often charitys to promote the ' always helping' celeb look.
- Place for fans to comment on music, the artist ,their opinions, experiences of concerts ect , this builds fan communication and allows a more more personal feel between artist and fan to be place
-Include background that synchronizes with the album currently released and the currant 'look' and style of the artist, furthering the promotion of the new music. Links to websites to purchase music is also found to be dominant on the page as well as information on currant tour dates and venues.
-Navigation bars containing links to music, videos, photos, shows, friends and fans.
They also in many cases link to adevertisments of affilations, often charitys to promote the ' always helping' celeb look.
- Place for fans to comment on music, the artist ,their opinions, experiences of concerts ect , this builds fan communication and allows a more more personal feel between artist and fan to be place
The Webpage
Fans Point of veiw
In terms of the fans and the way in which a webpage such as myspace being available, means a fan base can be very much strengthend and improved. It provides a way for the fans to feel a connection with there artist and a sense of interaction, through the likes of commenting or 'wall posts'.
By being on a socaial networking site it always gives the artist a sense of regularity and the way in which the are on the same site as the fans shows they are not trying to be superior and want the fans to ' feel the fame.
This allows fans to not feel a sense of neglect but also a way in which they can feel togetherness with there artist, in order to build a real relationship.
The webpage will allow fans to give suggestions on what track to produce next, or even what kind of genre they should look to hit. The artists fans are marjorly important, so keeping in touch with them through a social networking site is crucial.
A site such as myspace, is continously available for interaction between fans and artist. It also allows accessability to there songs around the clock with no real complications. The likes of iTunes not only allows around the clock accessability, but it enables fans to purchase music 24/7, which why sites such as myspace often have links to sites such as iTunes in order to maximise promotion and benefits to the artist.
This was one of the main reasons for myself focusing to promote the artist on a social networking site such as myspace.
Maintaining a style will help fans define the artist and will allow people to know what genre your music is in. The layout and design of the webpage has to link in with the artists theme. We have given our artists a hip-hop style and the webpage which I designed is also hip-hop, this will not confuse the fans at all so there will be no problems.
In terms of the fans and the way in which a webpage such as myspace being available, means a fan base can be very much strengthend and improved. It provides a way for the fans to feel a connection with there artist and a sense of interaction, through the likes of commenting or 'wall posts'.
By being on a socaial networking site it always gives the artist a sense of regularity and the way in which the are on the same site as the fans shows they are not trying to be superior and want the fans to ' feel the fame.
This allows fans to not feel a sense of neglect but also a way in which they can feel togetherness with there artist, in order to build a real relationship.
The webpage will allow fans to give suggestions on what track to produce next, or even what kind of genre they should look to hit. The artists fans are marjorly important, so keeping in touch with them through a social networking site is crucial.
A site such as myspace, is continously available for interaction between fans and artist. It also allows accessability to there songs around the clock with no real complications. The likes of iTunes not only allows around the clock accessability, but it enables fans to purchase music 24/7, which why sites such as myspace often have links to sites such as iTunes in order to maximise promotion and benefits to the artist.
This was one of the main reasons for myself focusing to promote the artist on a social networking site such as myspace.
Maintaining a style will help fans define the artist and will allow people to know what genre your music is in. The layout and design of the webpage has to link in with the artists theme. We have given our artists a hip-hop style and the webpage which I designed is also hip-hop, this will not confuse the fans at all so there will be no problems.
The Decrease of the CD Market
In the 90's CD sales hit an all time high and showed no signs of falling, but every product has its peak and sales began to fall drastically within the CD market.
The continuous rise of the internet meant that CD sales began to decrease, this was due to online downloads ( many being illegal) which became easier to purchase by the day. In the Noughties, music downloads became the latest trend in terms of purchasing music, and this trend is currently still happning.
Apple however created iTunes and this opened up a whole new market, the music industry of CD's fell and didn't look like it was ever going to pick itself up again, however at some consolation iTunes did begin to provide som music industries with a small income ( better than nothing i suppose).
Then came the peak of illegal downloads, music fans and the somewhat 'nerds' of the world set up websites to 'share' music. There idea of sharing music around the globe assisted in the attack on the music industry as a whole. Record labels were losing money due to lack in CD sales etc. Security online has helped some illegal download websites to be shut down such as 'Napste' but it is clear that this idea of 'sharing' will never end. Now shops such as HMV are finding it hard to keep sales alive but they are doing there best to keep the CD market alive, by selling extras such as complimentry tracks or added bonuses to CD's.
The idea of a physical CD has far died down and now people will happily pay for music and not physically get anything for their money. iPods and MP3 players are the reason people now want to buy music online, they store vast amounts of music on them with out any need for a CD,not to mention being accessable almost everywhere and anywhere.
The continuous rise of the internet meant that CD sales began to decrease, this was due to online downloads ( many being illegal) which became easier to purchase by the day. In the Noughties, music downloads became the latest trend in terms of purchasing music, and this trend is currently still happning.
Apple however created iTunes and this opened up a whole new market, the music industry of CD's fell and didn't look like it was ever going to pick itself up again, however at some consolation iTunes did begin to provide som music industries with a small income ( better than nothing i suppose).
Then came the peak of illegal downloads, music fans and the somewhat 'nerds' of the world set up websites to 'share' music. There idea of sharing music around the globe assisted in the attack on the music industry as a whole. Record labels were losing money due to lack in CD sales etc. Security online has helped some illegal download websites to be shut down such as 'Napste' but it is clear that this idea of 'sharing' will never end. Now shops such as HMV are finding it hard to keep sales alive but they are doing there best to keep the CD market alive, by selling extras such as complimentry tracks or added bonuses to CD's.
The idea of a physical CD has far died down and now people will happily pay for music and not physically get anything for their money. iPods and MP3 players are the reason people now want to buy music online, they store vast amounts of music on them with out any need for a CD,not to mention being accessable almost everywhere and anywhere.
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