Marketing a music video

In the modern day music industry, artists can use a variety of ways to promote/market their music video. A common method of marketing is called Viral marketing; this form of marketing is used worldwide not only used in the music industry but also many other companies. Viral Marketing is where the video is uploaded to a site, such as YouTube. Sites such as these, are a great source of marketing for artists and help them promote their music for free. A lot of unknown artists us YouTube to create a fan base for themselves. The artist that we create as a group will very much want to use Viral Marketing as one of the main sources of promotion as it is easy, free and very effective. It is also something that is open to everyone to watch, so focusing of targeting audiences would not be an issue.
In addition to Viral Marketing, using websites such as MySpace and Twitter; social networking sites assist artists as they can upload their music on to these sites and start creating a fan base, As well as working on there personal interaction with there fans.. Many artists use social networking sites to promote new music, Kid Cudi, Jay-z and Katy Perry all use MySpace to let fans see exclusive music. Once tracks are known by fans and recognised, companies such as Apple and HMV will pick up on this and begin to sell their track; Apple use software called iTunes to sell music on whereas HMV sell hard copies in store, which does in turn create a better income for the artist. Album covers are very important when selling as even on iTunes you purchase the album cover as well as the track; iTunes also allow you to purchase the video for many songs. Once the track is known and the artist has picked up fans, the artist will do gigs to further the artists reputation and pick up more sales and hopefully one day become a global success.