CONVENTIONS I HAVE FOUND
-Include background that synchronizes with the album currently released and the currant 'look' and style of the artist, furthering the promotion of the new music. Links to websites to purchase music is also found to be dominant on the page as well as information on currant tour dates and venues.
-Navigation bars containing links to music, videos, photos, shows, friends and fans.
They also in many cases link to adevertisments of affilations, often charitys to promote the ' always helping' celeb look.
- Place for fans to comment on music, the artist ,their opinions, experiences of concerts ect , this builds fan communication and allows a more more personal feel between artist and fan to be place
About Me
- Aaron Liffen
- My name is Aaron liffen and this is my blog in order to show the development, progression and creation of a music video i will be hoping to complete throughout the weeks. I will be regualry updating my blog with the latest news on my prgression invisiualy and as a group member. I will be showing my research and will be explaining the ways in which it has benefited me, as well as showing te gain of knoweledge of not only the processes of creating a successful musc video, but als knowledge gained about he music industry as a whole.
Types of shots
Match Cut
The Match-cut shot is where an object which is of a similar style to another object, making the two ideas a metaphor. E.g. The film A Space Odyssey shows a dog bone being thrown in the air, linking with a satellite in the sky.
Up Shot
This shot gives the object higher status by making it seem larger and as if they are above us it makes it seem as though you are in a live performance due to looking up at the object (audience).
180 degree rule
This rule means that the two characters involved should always have the same left to right structure to prevent confusion of the audience (music videos tend not to abide this rule).
Tracking Shot
This is where the camera is mounted onto a dolly and wheeled along a track to keep the camera in line with the moving scene.
Cross Cutting
Cross cutting is a editing technique which flicks between two scenes to create an effect; the usual effect being tension and fear, a lot of horror movies use this technique.
Jump Cut
This is a type of cut where two sequential shots of the same object is taken but varied only slightly to make the camera seem disorientated.
30 degree rule
The 30° rule is where the camera should move at least 30° between shots in the same sequence. The shots must be different enough to avoid a 'Jump Cut'. Too much movement in the sequence may come under the 180° rule.
Establishing Shot
This is a shot which is usually shown at the start of a new scene to show the new location of the sequence, an example would be to show the building of the sequence.
The Match-cut shot is where an object which is of a similar style to another object, making the two ideas a metaphor. E.g. The film A Space Odyssey shows a dog bone being thrown in the air, linking with a satellite in the sky.
Up Shot
This shot gives the object higher status by making it seem larger and as if they are above us it makes it seem as though you are in a live performance due to looking up at the object (audience).
180 degree rule
This rule means that the two characters involved should always have the same left to right structure to prevent confusion of the audience (music videos tend not to abide this rule).
Tracking Shot
This is where the camera is mounted onto a dolly and wheeled along a track to keep the camera in line with the moving scene.
Cross Cutting
Cross cutting is a editing technique which flicks between two scenes to create an effect; the usual effect being tension and fear, a lot of horror movies use this technique.
Jump Cut
This is a type of cut where two sequential shots of the same object is taken but varied only slightly to make the camera seem disorientated.
30 degree rule
The 30° rule is where the camera should move at least 30° between shots in the same sequence. The shots must be different enough to avoid a 'Jump Cut'. Too much movement in the sequence may come under the 180° rule.
Establishing Shot
This is a shot which is usually shown at the start of a new scene to show the new location of the sequence, an example would be to show the building of the sequence.
The Webpage
Fans Point of veiw
In terms of the fans and the way in which a webpage such as myspace being available, means a fan base can be very much strengthend and improved. It provides a way for the fans to feel a connection with there artist and a sense of interaction, through the likes of commenting or 'wall posts'.
By being on a socaial networking site it always gives the artist a sense of regularity and the way in which the are on the same site as the fans shows they are not trying to be superior and want the fans to ' feel the fame.
This allows fans to not feel a sense of neglect but also a way in which they can feel togetherness with there artist, in order to build a real relationship.
The webpage will allow fans to give suggestions on what track to produce next, or even what kind of genre they should look to hit. The artists fans are marjorly important, so keeping in touch with them through a social networking site is crucial.
A site such as myspace, is continously available for interaction between fans and artist. It also allows accessability to there songs around the clock with no real complications. The likes of iTunes not only allows around the clock accessability, but it enables fans to purchase music 24/7, which why sites such as myspace often have links to sites such as iTunes in order to maximise promotion and benefits to the artist.
This was one of the main reasons for myself focusing to promote the artist on a social networking site such as myspace.
Maintaining a style will help fans define the artist and will allow people to know what genre your music is in. The layout and design of the webpage has to link in with the artists theme. We have given our artists a hip-hop style and the webpage which I designed is also hip-hop, this will not confuse the fans at all so there will be no problems.
In terms of the fans and the way in which a webpage such as myspace being available, means a fan base can be very much strengthend and improved. It provides a way for the fans to feel a connection with there artist and a sense of interaction, through the likes of commenting or 'wall posts'.
By being on a socaial networking site it always gives the artist a sense of regularity and the way in which the are on the same site as the fans shows they are not trying to be superior and want the fans to ' feel the fame.
This allows fans to not feel a sense of neglect but also a way in which they can feel togetherness with there artist, in order to build a real relationship.
The webpage will allow fans to give suggestions on what track to produce next, or even what kind of genre they should look to hit. The artists fans are marjorly important, so keeping in touch with them through a social networking site is crucial.
A site such as myspace, is continously available for interaction between fans and artist. It also allows accessability to there songs around the clock with no real complications. The likes of iTunes not only allows around the clock accessability, but it enables fans to purchase music 24/7, which why sites such as myspace often have links to sites such as iTunes in order to maximise promotion and benefits to the artist.
This was one of the main reasons for myself focusing to promote the artist on a social networking site such as myspace.
Maintaining a style will help fans define the artist and will allow people to know what genre your music is in. The layout and design of the webpage has to link in with the artists theme. We have given our artists a hip-hop style and the webpage which I designed is also hip-hop, this will not confuse the fans at all so there will be no problems.
Album Cover Conventions
Typical conventions that an album cover has includes
- A close up or mid shot of the artist in a provocative and visually enticing pose. Clothing is reflective of the genre for example a hip hop group would have a gangster aesthetic, with a dark colour scheme to reflect the mysterious and anti authority rebel ideologies.
Juxtaposing this would be a pop artist, which would traditional include bright colours to connote the optimistic,good nature of the music.
- Name of the artist on the front, in a font that coincides with the genre, in the case of B Money it may be in graffi or something along them lines. Anything connoteing rebelious behaviour.
- Conventionally the name of the album reflects the overall ideologies of the album and what messages the artist is trying to convey about society, music and the media to their audience.
Artist such as Kid Cudi named his album 'Man On The Moon' to give a sene that hes 'out of this world' perhaps or in just some cases a idea that music to him is his way to get away from the troubles of life. I go into more detail about this in my analysis of the album cover to Eminems 'Recovery'
-Genre and lifestyle demographics can clearly be seen through not only the photography style of the album photography but also what symbols they use to connote ideas.
Album covers are extremely important as even through the sales of CD albums are decreasing,the covers are still being used through downloading websites such as itunes or in some cases the illegal downloading sites and continue to be a important part in marketing a artist and signifying the theme, beliefs and ideas behind a album and the artist.
- A close up or mid shot of the artist in a provocative and visually enticing pose. Clothing is reflective of the genre for example a hip hop group would have a gangster aesthetic, with a dark colour scheme to reflect the mysterious and anti authority rebel ideologies.
Juxtaposing this would be a pop artist, which would traditional include bright colours to connote the optimistic,good nature of the music.
- Name of the artist on the front, in a font that coincides with the genre, in the case of B Money it may be in graffi or something along them lines. Anything connoteing rebelious behaviour.
- Conventionally the name of the album reflects the overall ideologies of the album and what messages the artist is trying to convey about society, music and the media to their audience.
Artist such as Kid Cudi named his album 'Man On The Moon' to give a sene that hes 'out of this world' perhaps or in just some cases a idea that music to him is his way to get away from the troubles of life. I go into more detail about this in my analysis of the album cover to Eminems 'Recovery'
-Genre and lifestyle demographics can clearly be seen through not only the photography style of the album photography but also what symbols they use to connote ideas.
Album covers are extremely important as even through the sales of CD albums are decreasing,the covers are still being used through downloading websites such as itunes or in some cases the illegal downloading sites and continue to be a important part in marketing a artist and signifying the theme, beliefs and ideas behind a album and the artist.
Filming 3
Today we looked at doing our 3rd filming session with intensions to do a large part of filming, and it went to plan in some cases.
As a group we filmed the entire first verse and it went as planned, although straying from the storyboard only to benefit the video itself.
We filmed every thing we needed for the 1st verse and this has eased our time pressure. We have started to edit in the new footage and it is looking very promising, and as a group our motivation is still at an all time high. We want to use different effects to make it look professional and so far we feel we have accomplished this to the best of our abilities.
We want to use a variety of shots when filming and we have done this so far and will consistently do this throughout the filming to hopefully gain extra marks.
As a group we filmed the entire first verse and it went as planned, although straying from the storyboard only to benefit the video itself.
We filmed every thing we needed for the 1st verse and this has eased our time pressure. We have started to edit in the new footage and it is looking very promising, and as a group our motivation is still at an all time high. We want to use different effects to make it look professional and so far we feel we have accomplished this to the best of our abilities.
We want to use a variety of shots when filming and we have done this so far and will consistently do this throughout the filming to hopefully gain extra marks.
Subscribe to:
Posts (Atom)