Kid Cudi: Using the internet to promote

Scott Ramon Seguro Mescudi ,better known by his stage name Kid Cudi, is an american born rapper, singer and actor, who has recently swept the globe and becoming an overnight success with his debut single 'Day n Night'. Kid Cudi is seen amongst other artists a new generation of stars where self promotion has become to play a major role.

Kid Cudi like many modern day artists, predominantly uses the internet to promote his new songs and his Brand.
For years any band or a artist such as Kid Cudi that wanted to be heard and had a successful career needed to sign with a record label, it was very difficult to be heard without having a record label. However, things have changed in the last 8 years, CD sales are going down and the Music Industry is suffering all down to new technologies such as the internet.

Now, technology is evolving the music industry, people on the internet share millions of songs every day and they can get it legally and illegally. Now fans can go online,buy their favorite songs at iTunes (or the likes of an illegal pirate downloaders) and listen to them on their iPods,phones,MP3's etc.
However, not everything is bad for the Music Industry, the internet has opened a channel for independent music promotion, now your Band does not need to have a record label to be heard, you can use the power of the internet to get fans and make a long lasting relationship with them, this is the new power that musicians have if they know how to promote their music online. This is the case of 'the artic monkeys' who are known for there success with self promotion using the likes of myspace for exmple.

Kid Cudi although signed to record label 'GOOD Music' uses the internet to promote his music. Like many artists he uses:
MYSPACE


TWITTER


when it comes to the likes of TWITTER Kid Cudi is seen as some what a pioneer in terms of of usage to promote. Unlike most artist he refrains from bombarding his 'followers' with tour dates and insights into dates of his new album etc, he keeps a far more personal approach giving his followers and fans a insight to hi everyday life,as well as replying to message, making them feel as if Kid Cudi values them and there support displaying a far more personal relationship with his fans.
To market however he will twitter little things such as his position in the charts 'daring' his fans to try get it to number one, this is subtle yet very good promotion as his fans will feel its directed at them and feel as if they are a 'team'.
Myspace is very much similar to this with the added bonus that the artist music can now be listening on the site as well.

This introduction of technologies in the music industry has altered the way it runs and the structure of what creates a successful artist/band. It means the music industry has become far more commercialized and in turn profitable for artists. It means that nowadays artist do not have to depend on promotion from record labels or are restricted to countries/genres as they can now promote there music worldwide and to almost all music lovers of the world.
Technology has also advanced fans relationships with artist, due to the mass sources of communication they now have with them, it means fans now feel closer to the chosen artist and in turn have a better fan stability/ following.
Overall we can see that advances in technology has altered the way in which artist such as Kid Cudi can promote themselves and build a everlasting relationship with there fans, contributing to the continuing growth of the music industry and the way it is now all around us, in different forms, from adverts, to mass videos on the internet.

Then there is YouTube.