About Me

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My name is Aaron liffen and this is my blog in order to show the development, progression and creation of a music video i will be hoping to complete throughout the weeks. I will be regualry updating my blog with the latest news on my prgression invisiualy and as a group member. I will be showing my research and will be explaining the ways in which it has benefited me, as well as showing te gain of knoweledge of not only the processes of creating a successful musc video, but als knowledge gained about he music industry as a whole.

Preparing For The Evaluation

Before we started our evaluation process for our groups music video, we felt that we must discuss what we are going to say. We will do this otherwise we will have no direction in what we say and it will effect our clarity in gettin across ideas. Preparing for the evaulation is key so that we cover all aspects of the video and evaluate everything, fully showing an undertanding of our work carried out and answering th questions in full, whilst covering the development,progression and creation elements of our project.

We know we must look at the good points as well as the bad points analysising how we can improve and look forward to more effectve ideas in the process as this is what makes a good evaluation, the ability to analysis your video as a whole.
We will set ourselves guide lines in order so we do not go off track of the evaluation and begin to raise issues tha was not relevent to the question as that kind of discussion belongs on the blog, however we wish not to script what we say as it will negetivley effect that whole discussion and therefore not create a real sense of evaluating. As a group we will all take our turn to evaluate and give our own answers to the questions however through communication we wish to not hit upon the same idea continously and wish to display our collectve knowledge as a group.

The evaluation itself is very important to the coursework as it allows us to highlight on issues we feel we done well on as well as allowing u to recap on areas of weakness. All in al it gives a chance to focus on the 3 main factors which are: development,progression and creation elements of our project.

Final Filming

This was to be our last filming session, and after planning and discussion we came to the idea that it should be predominantly used to film footage that can be used to fill gaps in our main filiming, such as moments in between verses where no real narrative would have to be partaken.
We returned to where we started the filming, at one of our group memebers house, in order to create a party scene that will play upon the idea of 'the night before' and how it has contributed to him and his hangover now.
We only needed a couple of shots, and we maintained to keep the idea of a party theme. We did however experiment with angles and shot types, and we felt that it was important to keep the first person shot theme going as it would create a sense of being apart of the video for the audience, and will benefit the effect the video has on the audience.
We experimented with filming using just one shot, gaining about 3 minutes of footage and therefore creating a sense of flow when cutting back to the scene.

The footage filmed today was purposly just going to be used as gap fillers.

We have focused on syncing the lyrics to the actions of the main character in which the Carol Vernallis' theory suggests. As a class we have looked at Vernallis and I felt that its a very worthwhile theory and one that makes more of an impact than others. We decided as a group that we should use Vernallis' theory as it linked in the most compared to other theorist's.

Rough cut of our video

BoB Magic Rough Cut 2 from Jules Thrasher on Vimeo.



This is the footage we have so far, and is what we displayed during the showcase. Through feedback and personal evaluation of the piece i feel that a great use of high quality shots and the editing used on the footage so far really has given our video so far a real professional edge.
However after discussion and personal evaluation of the piece i feel that towards the end of the footage we really let the professional look go where filming looked very much rushed and there areas in which could easily be pulled of in a much more effective manor.

I feel that by re filming parts in our final filmins session, it will allow us to create a successful ending to a video that starts of with a extremely effective footage and editing.

Video Showcase

In a recent lesson we put our video on show to the class in order to gain response and reactions to what we have far. As a group we introduced our video and explained tat it was unfinished but critism is encouraged as we are always looking to improve. We gave everyone a evaluation sheet to write their thoughts and critically analyse our video. We took everybody's views and gathered up what everyone had written and made adjustments accordingly. The screening also gve us a chance to watch the video as part of a audience and look at what we feel could be improved. As a group we feel we have done a very good job in the video and gave our all into it.

We gained a lot during the showcase lesson as we could see what all the other groups came up with in terms of experimenting with edits, as well as it being fun to watch, it helped us with our own video as we could compare our video to everybody elses and see the levelother groups are working at, however we were sure not to let this put us off our task and the follow the ideas we already had discussed.

Meeting Update

Yesterday we met up as a group once again, to discuss whether there is anything that we could do to improve the video further or any issues group members may wish to raise. We decided that we could make some of the cuts smoother and quicker,and that tidying up the cuts is the main thing we need to do as that is what makes the whole professinalism of the peice. Hopefully this tidying up of the editing will be done as soon as possible, however we know the priority at the moment is to film the footage first.

Creating a webpage for 'B Money'



This is the webpage that I created for our artist, B Money. I decided to use MySpace like any artist nowadays as my source; I chose MySpace as it is very user friendly and extremely easy to access as a fan. Also it is great for artists to promote themselves and their music. I created the page and designed into a Hip-Hop style to keep with the theme of B Money.

Websites such as myspace gives artists such as ours the chance to interact and create a fan base, as well as promoting there music, there image and there genera activites, keeping a personal commnicaton with there fans.

Making our Artist Look Like a Star

This is where research into my star model really paid off. To keep our artist, B Money,looking like a star and have a somewhat fame feel towards him, we have give him a specific 'look', just as most artists have in order to differentiate themselves to other artists and in turn start their own trends.. Kid Cudi in particular has his own image and he sticks to it where ever he goes, his style is something we associate with him. An extreme case of this would be Lady Gaga who is very much extreme when it comes to her choice in clothing and her style. We have given our artist a unique style with the clothes he wears, as the song Magic has an indie artist and a Hip-Hop rapper, which gives us freedom on what look we want for him. In this case we wish to keep him looking youthful yet a sense of status in the music industry so he doesn’t have a ‘newcomer’ look but a look that says to the audience he knows what he’s doing and his is no weak character.